NoSolo
NoSolo is a traveler connection app that allows solo travelers to find verified individuals who are attending the same events in the region.
Through the third party identity verification requirement upon joining the app and validity check on event tickets, any users can be ensured of their safety when meeting new activity companions.
Role: User Experience Research
Duration: 3 months (Feb 9 - May 10)
Team: Ashley Kim, Alicia An, Tejas Venkatesh
Target User: solo travelers
Challenge
How can we address safety when solo travelers are planning their trip?
Methods
We conducted various user experience research methods with voluntary participants who have done a solo travel to another location in the past. Below are the methods we utilized to gather data:
- Directed Storytelling
- Speed Dating
- Affinity Clustering
- Empathy Mapping
- Customer Journey Mapping
- Semi-structured Interview
- Contextual Inquiry
- Storyboarding
- Data Analysis
Problem
Based on our research, we discovered that solo travelers are open to (sometimes even looking to) connect with others who are going to the same events or activities as them; however, solo travelers are also concerned with their safety when it comes to meeting those new people. Essentially, solo travelers want to feel safe when meeting new people.
Evidence + Insights
Solution
NoSolo is a traveler connection app that allows solo travelers to find verified individuals who are attending the same events or activities in the region. Through the third party identity verification requirement upon joining the app and validity check on event tickets, any users can be ensured of their safety when meeting new activity companions.
